Bruce Mc Daniel – Photography

I am a Professional Photographer and owner of
Custom Concepts Photographics.  We are located in the Reno and Carson City Nevada area.

I have been doing professional photography in the Reno, Carson City, Lake Tahoe, Dayton Minden, and Gardnerville area for over 30 years.
I have served many clients as a Professional Photographer including weddings, advertising, publicity, portraits, modeling, products and food.
I have published thousands of photographs from yearbooks to magazines, television to billboards.  I have sold many fine art prints
as well.

As a Photographer, I aspire to express art through experimentation and the release of criticism, as criticism itself is imperfect and an opinion of the moment. Perfecting the moment is a constant conquest. However, perfection often lies within the moment itself. Photography captures moments that can never be caught again!

Though I have a BA in Social Psychology with a minor in Journalism and an MBA in Marketing and Strategic Management, my passion thrives in celebrating the space between darkness and light through photography.
I strive to capture the essences of being, wherever that might be.

I’ve been manipulating the differences between light and shadow for as long as I can remember. I’ve learned to create the three-dimensional illusion through trial and error as well as through technical training. Film, filters, focus, and focal length all come into play. Yet, I’ve found that technique and training must sometimes be thrown over the balcony in order to be free to approach every situation in its own unique light. Innocence, adaptability, and problem solving are the roots to remaining unencumbered to the status quo.

The study of photography has led me to recognize the various sizes, shapes, and textures of light in our world. Light illuminates complexity as well as chaos, yet elegant simplicity is often found right where the two merge. Light is the main source for energizing my soul and sculpting my images. However, I am not in the business of photography. I am in the “Wow!” business.

Working with both professional and amateur models is very enjoyable. People, fashion, and portrait photography are among my favorite areas of study. It’s about telling a story. Subjects I shoot often get nervous and shy. They say, “I’m not very photogenic. I take bad pictures.” I tell them that the camera loves them and to leave the picture taking to me. Nothing is more satisfying than providing images of kids, parents, grandparents, products, and art alike to clients then watching their grins grow and say, “Wow!”

I live for doing all kinds of photography including abstract art, commercial art, portraiture, journalism, and landscapes. Commercial photography is very exciting it utilizes the left brain part of myself.

I’ve shot thousands of products and revel in shooting food and beauty. They are expressions of art unto themselves, which accompany and sustain all of my other passions for life. Getting paid for my work is only the added bonus. I can take my pictures and make people happy too!